FINANCIAL UNIVERSITY UNDER THE GOVERNMENT OF THE RUSSIAN FEDERATION (TULA BRANCH)
Advertising
Management 1st year student
Contents
• Introduction
1.The concept of «advertising»
2.Pre-modern history
3.Why advertise?
4.Types of advertising media
•.Conclusion
•.Bibliography
Introduction
Adverts play a large part in out lives, they make us feel disappointed in the things we haven't got, they play with our emotions a lot, make us desire whatever they are selling.
1.The concept of
"advertising"
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.[1]:465 Sponsors of advertising are often businesses who wish to promote their products or services
2. Premodern history
Egypt |
China |
Europe |
3.Why advertise?
1.To reach new customers and generate sales.
2.The more you advertise on-line, the more likely a search engine will find you or your product.
3.To build and maintain a respectable brand image in the eyes of all customers, current and potential.
4.Types of advertising media
•Online Advertising
•Cell Phone & Mobile Advertising
•Print Advertising
•Outdoor Advertising
•Public Service Advertising
Conclusion
• So we:
1.Unveiled the concept of "advertising«
2.Learned pre-modern history
3.Found out why the need for advertising
4.Considered types of advertising media
Bibliography:
1.«The Balance – Make Money Personal» www.thebalance.com
2.« First Directory – 1st for Business Information» https://1stdirectory.co.uk
3.«Investopedia»
http://www.investopedia.com 4. «The guardian» https://www.theguardian.com