- •Тема 11 «Роль рекламы в стратегии маркетинга»
- •2.1.2 Модели и слоганы коммуникаций
- •2.3.2 Btl каналы
- •2.3.2.1 Буклет
- •2.3.2.2 Лифлет (англ. Leaflet)
- •2.3.2.3 Постер
- •2.3.2.4 Воблер или вобблер (англ. Wobbler – ярлык)
- •2.3.2.5 Джумби
- •2.3.2.6 Диспенсер (англ Dispencer)
- •2.3.2.7 Дисплей (англ. Display)
- •2.3.2.8 Лайт-бокс
- •2.3.2.9 Минивитрина
- •2.3.2.10 Мобайл или дэнглер
- •2.3.2.11 Шелфтокер
- •2.3.2.12 Мобильные разборные стенды
- •2.3.2.13 Сэмплинг – бесплатная раздача
Тема 11 «Роль рекламы в стратегии маркетинга»
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